Legal

Privacy Policy

Last updated October 27, 2026

This Privacy Policy explains how TrueLinePay (“TrueLinePay”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit truelinepay.com (the “Site”), apply for a merchant account, or otherwise communicate with us.

01Information we collect

Information you provide to us:

  • Contact details such as your name, business name, email address, phone number and country.
  • Business and underwriting information you submit when applying for a merchant account, such as business registration documents, ownership details, processing statements, bank details and identification of principals.
  • Communications you send us, including emails, calls, meeting bookings and support requests.

Information collected automatically:

  • Device and usage data such as IP address, browser type, pages viewed, referring URLs and the date and time of your visit.
  • Cookies and similar technologies used to operate the Site and understand how it is used.

We do not collect or store payment card numbers through this Site. Card data for merchant transactions is handled by PCI DSS validated gateways and processors.

02How we use your information

  • To respond to enquiries and provide quotes for payment processing services.
  • To evaluate merchant account applications and submit them to our gateway, processor and acquiring bank partners for underwriting.
  • To provide onboarding, account management and customer support.
  • To comply with legal and regulatory obligations, including anti-money-laundering, know-your-customer and card network rules.
  • To detect, prevent and investigate fraud, security incidents and other prohibited activity.
  • To improve the Site and our services, and — where permitted — to send you information about services that may interest you.

03How we share information

We do not sell your personal information. We share it only as needed to provide our services:

  • With payment gateways, processors, acquiring banks and sponsor banks that underwrite and provide your merchant account.
  • With service providers who help us operate our business, such as hosting, CRM, scheduling and communications providers, under confidentiality obligations.
  • With identity verification, credit reference and fraud prevention agencies as part of underwriting.
  • With regulators, law enforcement or card networks when required by law or card network rules.
  • With a successor entity in connection with a merger, acquisition or sale of assets.

04Cookies

We use essential cookies to make the Site work and may use analytics cookies to understand how visitors use it. You can control cookies through your browser settings; disabling some cookies may affect how the Site functions.

05Data security

We use administrative, technical and physical safeguards designed to protect personal information, including TLS encryption in transit, access controls and working only with PCI DSS validated payment partners. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

06Data retention

We keep personal information for as long as needed to provide our services and to meet legal, regulatory, tax, accounting and card network record-keeping requirements. Underwriting records may be retained for several years after an account is closed where the law or our partners require it.

07Your rights and choices

Depending on where you live, you may have the right to access, correct, delete or obtain a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. You can opt out of marketing emails at any time using the unsubscribe link or by contacting us.

California residents may have additional rights under the California Consumer Privacy Act (CCPA), and residents of the European Economic Area and United Kingdom under the GDPR and UK GDPR. To make a request, contact us using the details below. We will verify your identity before responding and will not discriminate against you for exercising your rights.

08International transfers

We are based in the United States and our partners may process information in other countries. Where we transfer personal information internationally, we take steps to ensure it receives an appropriate level of protection.

09Children’s privacy

Our services are intended for businesses and are not directed to individuals under 18. We do not knowingly collect personal information from children.

11Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be highlighted on the Site.

12Contact us

If you have questions about this Privacy Policy or wish to exercise your rights, contact:

TrueLinePay

  • Address: 30 N Gould St Ste R, Sheridan, WY 82801, United States
  • Email: support@truelinepay.com
  • Phone: +1 (727) 602-3964